Viv Prince (born Vivian Charles Prince on 17 August 1946) was an English musician best known as the drummer for the influential rock band The Pretty Things. Emerging in the 1960s, The Pretty Things were pivotal in the development of the British rock and psychedelic scene. Their music, characterized by a blend of rhythm and blues, rock, and early psychedelia, helped pave the way for future bands in the genre. Prince joined The Pretty Things in 1963 and contributed to several of their notable works, including the acclaimed album "S.F. Sorrow" (1968), which is often credited as one of the first rock concept albums. His energetic drumming style and stage presence were significant to the band's early identity. However, Prince’s tenure with the band was relatively short-lived, as he left in 1966. Though he had a brief career, Viv Prince’s impact on the music scene is notable, particularly for his contributions to the raw sound of early British rock. After leaving The Pretty Things, he played with other groups, but he is primarily remembered for his role in shaping the sound and aesthetic of one of the era's most important bands.